At Bhumi, we take sustainability seriously and strive to be transparent about our practices. Greenwashing is a common problem in the industry, and is a term used to describe companies that make false or misleading claims about the environmental benefits of their products or services, often with the intention of deceiving customers and profiting from the growing demand for sustainable products. It is a serious problem that undermines genuine efforts to create a more sustainable future.

We want to assure our customers that we do not engage in such practices, and that we stand by all of our claims as a sustainable business. We are fair trade certified, which means we ensure fair wages and safe working conditions for our workers. Additionally, we use GOTS certified organic cotton, which is grown and processed without harmful chemicals. We also contribute to projects that offset carbon emissions and measure our impact through third-party certifications to validate our claims such as Green Story and Simpli Zero. We want to be accountable to our customers with transparency and sustainability being two of our core values that are integrated throughout our business, ensuring we are making a positive impact on the environment, without misleading or deceiving anyone.