‘Seed to Shelf’ refers to Bhumi’s ability to follow the flow of the entire supply chain from farmers planting the organic cotton crop, to the dyes used to colour the cotton fabric all the way to the finished products available on the shelf.
The process is laid out visually capturing each element of the journey and helping spread awareness around the importance and point of difference of Fairtrade Cotton & Certified Organic Cotton.
About the Authors: Vinita is the Founder of Bhumi Organic Cotton and passionate about an Earth Life Balance; Lucy Yu is a Creative Artist based out of Melbourne (http://www.lucyyu.net).